We came across a press release this morning bearing the enticing headline of “Local MP in running for top website award”. Naturally intrigued, we read on and found that Carmarthen East & Dinefwr MP Jonathan Edwards has been shortlisted for an award in the MP Web Awards 2010 which is run by the British Computer Society.
Having checked it out, we’re not at all surprised. The site is excellently presented, very readable with crisp style of commentary and easy to navigate. It also serves as an effective vehicle for his favoured method of communication. The newly elected Plaid MP clearly favours press releases over the usual what-I-said-today blog format employed by parliamentarians and his count is twenty-five issued in September alone. He can also claim a sufficiently high hit rate in the Welsh local & regional press to even give media-tart Peter Black a run for his profile.
As you would expect from someone with a professional background in Public Affairs, the Edwards website carries all the social networking bells & whistles of Twitter, Facebook and what-not. But then again he is a successor-cum-acolyte of former MP Adam Price – winner of the BCS Award in 2007 as it happens – and who also knew a thing or eighteen about the intrinsic value of a prodigious PR output using contemporary formats.
The Plaid man clearly has something to say on a wide range of subjects plus an ability to say it forcefully yet concisely – which is always a virtue in the eyes of sub-editors. His style is an effective blend of key points & quotes with enough sustained topicality to please the weekly newspapers as well as the dailies. This conscious pitch towards print media rather than the internet whilst he develops a constituency presence is probably why he is described on his party’s website as “one of Plaid’s foremost strategic thinkers”.
Of course, it may also have something to do with the fact that he wrote that as well.















