We hear that the Beans on Toast website is likely to get a much-needed makeover. Northcliffe are reported to be "setting up a specialist team of digital publishers who will be charged with improving commercial & editorial offerings across the company’s newspaper companion websites”.
It is not a moment too soon for the company's Swansea site which is already well below acceptable standards in terms of content & format. This decline is especially noticeable when comparisons are made with group counterparts serving the Leicester or Stoke areas. It is rumoured that the sparsity of actual news on their current website is because consultants advised bosses at Adelaide Street that too much news electronic coverage harms circulation - a phenomenon not all that apparent anywhere else in the industry.
Changes are expected in the next few months but it remains to be seen if there are any local improvements in the pipeline.
Note : The Stoke Sentinel reports on ‘scuffles’ at the BNP’s election launch. By comparison, the Post announces something about an X Factor finalist.
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(CS)
1 Comments:
RE: Website upgraded only in paper. Face facts Jaxxlanders, these days the South Wales Evening Post is a poor caricature of a third-rate local scandal rag. It was never up to much in the past but now it is just an embarrassment to the city. Both the newspaper and the website looked hastily scratched together to match advertising content with little regard to editorial quality.
I hear revenue has plummeted and that the owners are haemorrhaging money. This is despite the paper being the best performing in its group, for heaven’s sake. Tactics to boost circulation further with give-away gimmicks and front-page headlines like MY BIG BOOBS ARE SHRINKING are show the level of desperation at boardroom level.
Having said all that, and whilst I would shed no tears if the paper folded (you know what I mean), I am also acutely aware that the paper has a virtual monopoly on regional print news; having seen off Trinity and other competition some time ago. If it goes to the wall then we will all be the poorer in my view; although the EP would be very unwise to trade on fears of that possibility.
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