When tories accuse someone of sophistry, the normal reaction is to first check the background circumstances to see where they are equally guilty. Yet it appears to be a case of being bang to rights in the Vale of Glamorgan where a Plaid Cymru makes a creative claim about the European election results. Nothing new in this and you can be sure that the Borthlas blog et al with be replete with suitable examples of similar tory duplicity in due course.
But the nagging question is who, besides the anoraks that print these leaflets and minutely examine their opponents’ stuff for inconsistencies, otherwise actually read, digest or even believe the contents anyway? Besides the drab colours and an absence of two-for-one offers there is little to distinguish the average ‘vote for us’ pulp that come through the letter box from the flyers printed by Lidl or double-glazing companies. In many instances, both content and format or the latter variety are a lot more imaginative.
It may not seem much of a contradiction but it does seem odd that when so many politicians are in agreement with each other about advancing the engagement agenda to reflect the texting, twittering and surfing lifestyles of voters that there is still this apparent continuing reliance on the good old leaflet as a first-hand political medium. There must be a reason somewhere.
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