Big Apple to bite the dust?

Bad news about another historical Swansea icon. A 17 year-old driver managed to put his Fiesta through the front of the Big Apple at Mumbles, demolishing the front of the popluar local landmark. It turns out that the seaside gifts kiosk which has greeted tourists for generations was actually a promotional gimmick used to sell a new brand of apple drink in the 1930s or thereabouts - another temporary structure still in use 70 years later; but we digress.

Apparently built from moulded concrete and steel mesh (they didn't screw around in those days), the owners reckon the Apple may have to be scrapped off as restoring it to the original shape would mean re-creating the moulding process and other technical stuff.

It's would be a damned shame to see it go. Wonder if the boy-racer was on his dad's insurance.

Update: BBC Online show the extent of the damage.