There is a
depressing familiarity in the ‘news’ that the Assembly's presiding officer feels
a lack of coverage of Welsh affairs in the London-based media is damaging democracy.
Rosemary Butler is quoted in a prelim piece
for Sunday Politics Wales that too many people are getting their news from
organisations outside Wales, which she feels leads to "English-centric”
content.
"Very
few people relatively watch BBC Wales or ITV Wales compared with UK news and
Sky television. Therefore they are not getting a full flavour of what's
happening here in the National Assembly”, she
says.
Influencing the preferences of Welsh
viewers sounds like a tough call. Even Ms Butler admits to being stumped on the
best way forward. Nonetheless they’re going to have this big seminar to find
solutions and what’s the betting that someone calls for greater state aid for Welsh
language broadcasting.
The thing is that no one has yet
admitted to the essential nature of problem; which is that your average viewer is basically averse
to politics and politicians. This is why most current affairs shows are
broadcast just before the Sky at Night.
In Wales, once all the post-devolution
novelty wore off and the commercial realities set in, the business of reporting
political village life in Cardiff Bay quickly became a costly indulgence. Most broadcasters
decamped from Crickhowell House leaving only the comparatively well-heeled Beeb
and their S4C sub-tenants on site.
Between them, the Welsh Government, the
Assembly and their various arms-length agencies employ enough press and PR
staff to fill the Millennium Centre a few times over. If the Welsh public is
not getting the Welsh perspective then maybe that it where the work needs to
begin. Of course, that’s assuming that the presiding officer is not confusing a
need to be understood with a need to be loved. That’s never going to happen to
politicians – not even in Wales.